Methods Machine Tools
Services
Time Tested. Industry Trusted.
In the precision manufacturing industry, Methods Machine Tools stands out as a premier global brand, with 40,000 machines installed in facilities spanning several countries.
So we matched their web presence to their industrial might.
High Performance
Methods delivered value for customers through complex automated machine solutions that created efficiencies and new opportunities. We made that same commitment to making their site run lean and fast.
User Experience
Without the proper planning and engineering, Methods’ solutions wouldn’t succeed. The website needed the same thoughtful approach to navigation and information architecture.
So we mapped customer personas against the site’s user pathways, using our research and testing to optimize menus and page design elements so that visitors were never more than one or two clicks from achieving their goal.
Search Optimization
After 60+ years of delivering results for manufacturers, Methods has earned significant brand equity and awareness. But the machining industry moves fast, and untapped audiences of prospective new customers were still out there looking for solutions.
That’s why we implemented code-level SEO that helped their site surge in Google search rankings and draw in more traffic organically.
Revitalized Branding
Getting new customers to the Methods website was only Step 1. Once prospects arrived, the brand had to feel vibrant and energetic.
Designs needed to captivate visitors. Messaging needed to tell a compelling brand story that distilled the complexity of what Methods’ team can achieve for customers through its engineering services.
Our experts created new design guidelines, as well as guides for messaging, voice, and tone, helping Methods unify the brand and maintain consistency across marketing channels.
